Owner/Senior Stylist Jackie Folan-Murphy, a graduate of the Australian Institute of Home Staging (AIHS), brings a wealth of knowledge and over 7 years experience to the business.
Combining her passions for Real Estate and interiors, and her experience as a visual merchandiser for 6 years, Jackie specialises in creating beautiful spaces for her clients when selling their properties.
With her natural ability, creative expertise and attention to detail, Jackie will create beautiful spaces that are irresistible and attract more buyers to maximise your sale price.
Presentation is a critical part of the selling process as it directly contributes to how buyers feel about your home.
As any leading real estate agent will advise there are many benefits to preparing your house properly before you take it to the market. It will save you time, make you money and take away stress.
It is widely recognised that the first impression is the most important aspect to creating that emotional connection with your home. You have 30 Seconds to engage a potential buyer with that “WOW” factor. First Impressions really do count!!
It has been reported that over 80% of styled houses sell for the asking price or higher as compared to non styled houses in the same market. Buyers will always favour a house which requires less work.
Styled properties sell 30-50% faster and for 7 – 17% higher price, than non-styled properties in a similar market. Presenting your property for sale is vital to ensure all the great features in your home are showcased and the negatives are dealt with leaving little room for negotiating on price. And remember, the longer your property is on the market the more price pressure your sale will come under.
People shop with logic but buy on emotion. Only 10% of people can visualise a property and imagine the wonderful possibilities your home has to offer them, they want aspirational living, so ensure your property creates an emotional connection for the buyer.
Without furniture in a room it is very difficult for most potential buyers to visualise the space and imagine how it will be used. Also, empty spaces look smaller than those that are furnished and that’s not the impression you want to create when selling your biggest asset. Selling a vacant property gives the potential buyer a reason to reduce the price and that’s the last thing you want. Staging adds life to a home.
Property Styling is so much more than just placing furniture in a room and fluffing cushions. Feather My Nest create thoughtful, liveable spaces that appeal to the broadest market and maximise the sale price of your home. We consider all the elements that a buyer is looking for when styling your home, this allows us to create a space designed to inspire.
Thoughtful design is considered in every project, all furniture layouts will clearly define each room and create functionality.
We will maximise the sale price of your home through classic, elegant and sophisticated property styling specific to the location, style and design of your home and to suit the widest audience.
Whether you have a Queenslander, Hamptons, post war, contemporary or newly built home, we have an extensive range of furniture to suit any style.
We style to highlight the features of the home, whether it be a stunning new kitchen, a beautiful view or a fabulous deck; we enhance the key elements for all the buyers to see.
Our aim is to create beautifully styled spaces that inspire potential buyers to make that emotional connection and never want to leave.
Whether it’s one bedroom or a whole house that needs to be furnished, we can provide professional solutions that create beautifully styled homes.
During the 1 -2hr pre-sale consultation, we help you identify and highlight both your homes best features, as well as the areas that may need attention. You’ll receive expert suggestions and recommendations from our professional stylist, to improve the visual appeal and saleability of your home before it goes on the market. We offer our clients great practical advice that gives any home the competitive edge in any market. This is a great option for homeowners who want the look of a styled property for minimal investment and are willing to do the work themselves but need expert advice.
Our occupied styling service is perfect for vendors who are on a budget or who will be living in the property during the sales campaign. Jackie will meet with you for an initial consultation to assess your property and determine how to best maximise its presentation utilising your current furniture as much as possible, and incorporating some of our new and modern rental furniture and accessories to bring out the best features of your home!
First impressions are everything! Our aim is to create an immediate emotional response as soon as a buyer walks through the front door. We specialise in styling vacant properties for sale using a range of furniture, artworks and accessories on a rental arrangement. This unique service has been designed to enhance the appeal of a property to a potential buyer and at the same time drive up the sale price. Jackie is an experienced stylist who will identify who the potential buyers are and then style the property to resonate with the target market.
As a real estate agent, I am a huge believer in styling a property for sale. Over the years I have styled many properties and used a variety of stylists. I want to thank Jackie at Feather My Nest Property Styling Brisbane for being a refreshing change. Jackie is not afraid to try something new and creative which can make a huge difference, thus making the property stand out from the crowd, this, in turn, can easily drive the price of property upward. With her wonderful energy and professionalism, I wouldn’t hesitate to recommend Jackie to any of my clients, past and present.
There is no doubt Jackie can make a home sing! She is effortlessly able to walk into a space and deliver the ‘wow’ factor! Whether styling your home for sale or just wanting to add that special touch to enjoy yourself, Jackie is able to create beautiful spaces and add the fishing touches that make a room standout. She clearly loves what she does and it shows in every room she styles. She is an absolute pleasure to work with and is tireless in her efforts to create stunning results for her clients! If you want a great job, look no further, Jackie is a superstar in her game! Without hesitation I highly recommend her.
Jackie has been working closely with our office over the last three years to deliver excellent service to our realestate vendors. In the current fickle market environment, we are seeing professionally staged properties attract more buyers and once there, they have much higher levels of engagement. Every property Feather my nest has staged for me has sold and we can easily say staging properties increases competition, which leads to higher prices and lower days on market. Being a professional stylist the earlier we can get Jackie involved, the more time our clients have to get their presentation right, making sure all the small things are done right. She gives suggestions on paint, flooring, furniture selection, etc. Thanks for all your help so far and look forward to closely working together.